I believe strategy should feel clear, aligned, and sustainable. These services are designed to help you root your brand in meaning and move forward with confidence, whether you’re just starting out or ready to expand your reach.

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Lauren Smith, Instagram Training

Brand Strategy

Build the foundation your business deserves. Together, we’ll define your mission, audience, voice, and visuals to create a clear, cohesive brand identity that connects with the people you’re meant to reach.

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Marketing Strategy

Turn clarity into action. Together, we’ll map out a tailored marketing plan, blending digital and traditional channels, to help you grow with intention, consistency, and measurable impact. For digital and/or traditional marketing.

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Once your foundation is clear, this is where we create the plan that gets your brand seen, trusted, and remembered. This service connects the dots across digital and traditional marketing so your message reaches the right people, at the right time.

Ideal for established businesses or post-launch brands that need a clear plan and structure for consistent growth.

Discovery Session:

  • 90-Minute Marketing Discoevry Session

  • Deep dive into your business goals and priorities

  • Review current marketing efforts and channels

  • Identify opportunities for growth and improvement

Market and Audience Analysis:

  • Profile your ideal customers

  • Analyze competitors and market trends

  • Highlight key opportunities for engagement

Comprehensive Digital Audit:

  • In-depth analysis of your website, evaluating design, user experience, and competitor comparison.
  • Social media audit to assess branding consistency, content quality, and engagement.
  • Examination of other digital marketing efforts such as email marketing, paid ads, and content strategy.

90-Day Marketing Roadmap

    • A personalized marketing strategy document outlining key recommendations and action steps.
    • Strategies will be specific to your business.
    • Outline content ideas and campaign schedules
    • Provide actionable steps for the next three months
    • Include suggested posting cadence and themes
    • Guidance on content creation, email marketing, SEO, paid ads, PR, social media, and local outreach.
    • Channel recommendations and guidance on how to use each channel effectively

    Follow-Up Consultation (60 minutes):

    • Review and discuss the digital marketing strategy provided.
    • Address any questions or concerns you may have.
    • Develop a clear plan of action for the upcoming year.

    Investment: Starting at $2,500

    Timeline: 3–4 weeks

    This is where it all begins: your story, voice, and identity.
    Brand Strategy helps you define who you are, what you stand for, and how you communicate it.

    Perfect for startups, rebrands, or anyone who needs clarity before diving into marketing.

    90-Minute Brand Discovery Session:

    • Explore your business goals, vision, and values

    • Review current branding and messaging

    • Identify opportunities to strengthen your brand identity

    Core Brand Values and Purpose:

    • Define your brand mission and guiding principles
    • Clarify what sets your business apart
    • Ensure alignment with your target audience

    Brand Personality and Tone of Voice:

    • Develop a consistent voice and communication style
    • Align messaging with your brand personality
    • Provide examples for different channels and situations

    Target Audience Profiles:

    • Identify your ideal customers and segments
    • Understand customer motivations and pain points
    • Highlight opportunities for engagement and connection

    Brand Messaging Framework:

    • Create key messaging and taglines

    • Develop elevator pitch and brand story

    • Provide guidelines for consistent messaging across channels

    Visual Direction Overview:

    • Define color palette, typography, and design style

    • Suggest imagery and visual elements to represent your brand

    • Provide recommendations for cohesive brand presentation.

    Competitor and Market Positioning Analysis:

    • Analyze competitors and market trends
    • Identify your unique positioning and opportunities
    • Provide actionable insights for differentiation

    Implementation Guide:

    • Offer step-by-step guidance for applying your brand consistently

    • Include recommendations for internal and external use

    • Optional support for team training and adoption

    Investment: Starting at $1,800

    Timeline: 2-3 weeks

    Timeline: 3–4 weeks

    "Lauren is my go to consultant for all things social media and digital marketing for the past 9 years. She caters her advice directly to my business and gives me valuable insight time after time. I highly recommend working with Lauren!"

    – Jim McManus, Business Owner

    "Working with Lauren has completely transformed our brand. Her expertise, creativity, and strategic guidance have amplified our presence, helped us connect with our audience, and consistently delivered results. She truly understands how to turn vision into impact."

    – Linda W., Business Owner

    Do you implement the strategy for us?

    No, I focus on creating the strategy and roadmap. You or your team handle execution. Optional training or advisory support is available to help your team implement confidently.

    Can I purchase both Brand and Marketing Strategy?

    Yes! Many clients start with Brand Strategy to clarify their identity, then follow with Marketing Strategy to turn that clarity into action. You can also choose the service that fits your current needs.

    How long does each service take?

    Brand Strategy typically takes 2–3 weeks, while Marketing Strategy takes 3–4 weeks. Timelines may vary depending on your business size and complexity.

    What if I already have a brand or marketing plan?

    We can review your existing materials and adapt the strategy to fit your current positioning, goals, and audience. The process ensures everything is aligned and actionable.

    Are these services suitable for startups or established businesses?

    Both! Brand Strategy is ideal for startups or businesses rebranding, while Marketing Strategy works for both new and established businesses looking to grow or refine their marketing approach.

    Do you offer ongoing support?

    Yes! Optional advisory retainers provide ongoing strategic guidance, performance review, and refinement of your marketing roadmap.

    How do you handle traditional marketing in these strategies?

    Included are recommendations for print materials, PR, event partnerships, and local outreach where it makes sense, alongside digital marketing channels.

    What’s included in the follow-up session?

    The 60-minute follow-up is for reviewing your roadmap, answering questions, clarifying next steps, and refining recommendations as needed.

    Lauren Smith with Passport, Business Strategist, Social Media Marketing

    Hi, I’m Lauren.

    I’m an author, serial entrepreneur, digital marketing strategist, and Top 50 podcast host. With a down-to-earth vibe and a gregarious personality, I connect deeply with people and understand their business vision.

    Over the past 15 years, I’ve worked with more than 150 brands globally, including wellness, self-improvement, health, lifestyle, and service-based businesses. This experience allows me to blend practical strategy with instinct to deliver results that are both actionable and impactful.

    I love collaborating with brands to create strategies that are clear, aligned, and transformative, helping them grow with intention and confidence.